سياسة الخصوصية

This Privacy Policy explains how London Point Ltd collects, uses, shares, stores and protects personal information when you visit londonpoint.co.uk, place an order, contact us or otherwise interact with our services.

It also explains your rights under applicable UK data protection law.

1. Who We Are

London Point is the trading name of London Point Ltd, a private limited company registered in England and Wales.

Business information	Details
Legal business name	London Point Ltd
Company registration number	15666606
VAT registration number	474448071
Registered office	124 City Road London EC1V 2NX United Kingdom
Privacy and customer support email	sales@londonpoint.co.uk
Telephone	020 3916 6120
Mobile	+44 7507 919525
Business hours	Monday to Friday, 9:00 AM to 5:00 PM, UK time

For the purposes of applicable UK data protection law, London Point Ltd is the data controller responsible for personal information collected through this website.

2. Personal Information We Collect

The information we collect depends on how you use our website and services.

Information You Provide

We may collect:

• Your name.
• Your billing and delivery addresses.
• Your email address and telephone number.
• Your account login details, where you create a customer account.
• Products ordered, order values and purchase history.
• Delivery instructions and order-related communications.
• Return, exchange, refund and complaint information.
• Photographs or videos you provide in connection with damaged, faulty, missing or incorrect products.
• Reviews, survey responses and other information you choose to submit.
• Your marketing and cookie preferences.

Payment Information

Payments are processed through the payment options made available during checkout.

London Point Ltd receives information confirming whether a payment was successful, together with limited transaction information required to process, refund, investigate or account for the payment.

Full payment card details are normally collected and processed directly by the relevant payment service provider rather than being made available to London Point Ltd.

Information Collected Automatically

When you visit or use our website, we or our service providers may automatically collect:

• Your IP address.
• Browser type and version.
• Device type and operating system.
• Approximate location derived from your IP address.
• Pages viewed and links selected.
• Products viewed, added to your basket or purchased.
• Website referral information.
• Date, time and duration of visits.
• Cookie identifiers and similar technical information.
• Website security, error and diagnostic information.

3. How We Receive Personal Information

We may receive personal information:

• Directly from you when you place an order, create an account, contact us or submit information.
• Automatically when you browse or interact with our website.
• From payment providers confirming payment or refund activity.
• From delivery providers supplying tracking or delivery-status information.
• From service providers that help us operate our website, prevent fraud, provide support or fulfil orders.
• From advertising or analytics providers where you have permitted the relevant cookies or tracking technologies.
• From publicly available or legally permitted sources where necessary to prevent fraud or protect our legal rights.

4. How and Why We Use Your Information

Purpose	Information used	Lawful basis
Processing and managing orders	Identity, contact, address, order and payment-confirmation information	Performance of our contract with you
Arranging delivery and providing tracking updates	Name, delivery address, telephone number, email address and order information	Performance of our contract with you
Managing cancellations, returns, exchanges and refunds	Order, contact, payment-confirmation and product-issue information	Performance of our contract and compliance with legal obligations
Responding to enquiries and complaints	Contact details, correspondence, order information and supporting evidence	Performance of our contract and our legitimate interest in providing customer support and resolving disputes
Preventing fraud and protecting website security	Transaction, device, technical, account and contact information	Our legitimate interests in preventing fraud, securing our services and protecting customers, together with legal obligations where applicable
Maintaining tax, accounting and business records	Order, payment, refund, invoice and customer information	Compliance with legal obligations
Improving website performance and customer experience	Website usage, technical and aggregated information	Our legitimate interests or your consent, depending on the technology used
Measuring advertising and showing relevant promotions	Cookie, device, browsing and interaction information	Your consent where required
Sending marketing communications	Name, email address, purchase history and marketing preferences	Your consent or another legally permitted basis, such as the existing-customer marketing exception where all applicable conditions are met
Establishing, exercising or defending legal claims	Order, communication, payment, account and dispute information	Our legitimate interests and compliance with legal obligations

Where we rely on legitimate interests, we consider whether the processing is necessary and whether your rights and interests override our business interest.

Where we rely on consent, you may withdraw that consent at any time. Withdrawing consent does not affect processing that was lawful before consent was withdrawn.

5. Information Required to Complete an Order

Certain personal information is required so that we can accept payment, process your order, arrange delivery and comply with our legal obligations.

If you do not provide required information, we may be unable to accept or complete your order.

Providing information for marketing purposes is optional and is not required to purchase products from London Point Ltd.

6. Sharing Personal Information

We share personal information only where reasonably necessary to operate our website, process orders, provide customer support, meet legal obligations or protect our legitimate interests.

Recipients may include:

• Website and ecommerce platform providers that host and operate our online store.
• Payment service providers that process payments, refunds and payment-security checks.
• Delivery providers that transport and deliver orders.
• Order-processing and fulfilment service providers that help prepare or complete customer orders.
• Fraud-prevention and security providers that help identify suspicious transactions and protect customer accounts.
• Email and communications providers that send order confirmations, service messages or permitted marketing communications.
• Customer-support and technology providers that help us respond to enquiries and maintain our website.
• Analytics and advertising providers where the relevant cookies or tracking technologies have been accepted.
• Accountants, insurers, legal advisers and other professional advisers where reasonably necessary.
• Regulators, courts, law-enforcement bodies, tax authorities and other public authorities where disclosure is required or legally permitted.
• A purchaser, investor or adviser involved in a genuine proposed sale, restructuring or transfer of all or part of our business, subject to appropriate confidentiality and data-protection measures.

Service providers are permitted to use personal information only for the applicable service or as otherwise allowed by law.

We do not disclose personal information to unrelated third parties merely so that they can send their own marketing communications without an appropriate lawful basis.

7. Shopify and Our Online Store

Our store is operated using Shopify's ecommerce platform.

Shopify and its supporting service providers may process personal information to host the store, provide checkout functionality, maintain security and deliver other ecommerce services.

Shopify may act as our data processor for certain activities and may act as an independent controller for other activities described in its own privacy information.

8. Delivery and Order-Fulfilment Information

To process and deliver an order, we may provide the necessary customer and order information to delivery providers and other service providers involved in completing the order.

This may include your name, delivery address, telephone number, email address, ordered products and delivery instructions.

London Point Ltd remains responsible for customer communications, eligible returns and eligible refunds relating to orders placed through our website.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies, which may include pixels, tags, scripts, local storage and other device-identification technologies.

These technologies may be used to:

• Keep the website and checkout functioning.
• Remember products placed in your basket.
• Maintain website and account security.
• Remember your settings and preferences.
• Measure website use and performance.
• Understand how customers interact with products and pages.
• Measure advertising effectiveness.
• Provide relevant advertising where permitted.

Essential Cookies

Essential cookies are required for functions such as website security, basket operation, checkout and fraud prevention. These cookies may operate without consent where permitted by law because the requested online service cannot function correctly without them.

Analytics and Marketing Cookies

Where required, analytics, advertising and other non-essential technologies will be used only after you have provided the relevant consent through our cookie settings.

You may accept, reject or adjust non-essential cookie choices using the cookie preference options provided on our website.

You may also control cookies through your browser settings. Blocking essential cookies may prevent parts of the website or checkout from functioning correctly.

Withdrawing cookie consent does not automatically delete cookies already stored on your device. You may remove them using your browser settings.

10. Marketing Communications

We may send you marketing emails where:

• You have actively agreed to receive them; or
• We are legally permitted to contact an existing customer about similar products and we provided a clear opportunity to opt out when collecting the contact details.

You may stop marketing emails at any time by:

• Selecting the unsubscribe link in a marketing email.
• Contacting us at sales@londonpoint.co.uk.
• Updating available marketing preferences in your customer account, where applicable.

After you unsubscribe, we may retain limited information on a suppression list to ensure that your marketing preference continues to be respected.

Unsubscribing from marketing does not prevent us from sending necessary service communications relating to an order, payment, delivery, return, refund, security issue or policy update affecting you.

11. Fraud Prevention and Automated Checks

Payments and orders may be reviewed using automated fraud-prevention and security checks operated by us or our payment and technology providers.

These checks may consider transaction details, device information, address information, payment history and other indicators of potentially unauthorised or fraudulent activity.

A payment or order may be delayed, declined or referred for further review where a security risk is identified.

Please contact us if you believe an order or payment has been incorrectly affected by a fraud or security check.

12. International Data Transfers

Some service providers used to operate our website, process payments, provide technology services or support order fulfilment may process personal information outside the United Kingdom.

Where UK data-protection transfer rules apply, we will take reasonable steps to ensure that an appropriate transfer mechanism is used.

This may include:

• A UK adequacy regulation covering the relevant country or recipient.
• An approved international data-transfer agreement or contractual addendum.
• Other appropriate safeguards permitted under applicable UK data-protection law.
• A legally permitted exception in limited circumstances.

Where required, additional technical, organisational or contractual protections may also be used.

13. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, fraud-prevention and dispute-resolution requirements.

Retention periods may include:

• Order, invoice, payment and tax records: normally retained for at least six years from the end of the relevant financial period, or longer where legally required.
• Customer-service, return and complaint records: retained for as long as reasonably necessary to resolve the matter and manage possible legal claims.
• Customer account information: retained while the account remains active and for a reasonable period after closure, subject to legal record-keeping requirements.
• Marketing information: retained until you unsubscribe or until we determine that the information is no longer required, with limited suppression information retained to respect opt-out requests.
• Fraud-prevention and security records: retained for a period reasonably necessary to identify repeated fraud, investigate incidents and protect our legal rights.
• Cookie and analytics information: retained according to the applicable cookie, analytics provider and consent settings.

We may retain information for longer where required by law, where a dispute is ongoing or where information is required to establish, exercise or defend a legal claim.

When information is no longer required, we will take reasonable steps to delete it, anonymise it or securely restrict its use.

14. Keeping Personal Information Secure

We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, misuse, disclosure or access.

These measures may include:

• Access controls and account permissions.
• Secure website connections.
• Payment processing through established payment service providers.
• Security monitoring and fraud-prevention measures.
• Limiting access to personal information to those who require it for legitimate business purposes.
• Contractual data-protection requirements for relevant service providers.

No internet transmission or electronic storage system can be guaranteed to be completely secure. You should use a strong, unique password and keep any customer-account login information confidential.

15. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

• Be informed about how your personal information is collected and used.
• Request access to personal information held about you.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of personal information where the applicable legal conditions are met.
• Request restriction of processing in certain circumstances.
• Object to processing based on legitimate interests.
• Object to direct marketing at any time.
• Request data portability for certain information processed electronically on the basis of consent or contract.
• Withdraw consent where processing is based on your consent.
• Raise concerns about automated decision-making where applicable.
• Complain to the Information Commissioner's Office about the way your personal information has been handled.

These rights are not absolute and may be subject to legal conditions or exemptions.

16. Making a Privacy Request

To exercise a data-protection right, contact:

London Point Ltd
Email: sales@londonpoint.co.uk
Telephone: 020 3916 6120

Please clearly describe your request and provide enough information to help us identify the relevant records.

We may need to request reasonable proof of identity before disclosing, deleting or changing personal information. This is intended to protect your information from unauthorised access.

Data-protection requests are normally handled without charge. A reasonable fee may be permitted where a request is manifestly unfounded or excessive, or where additional copies are requested.

We will respond without undue delay and normally within one calendar month. Where legally permitted, additional time may be required for a particularly complex request or multiple requests, and we will explain this where applicable.

17. Complaints

If you are concerned about how London Point Ltd has used your personal information, please contact us first so that we have an opportunity to investigate and respond.

If you remain dissatisfied, you may complain to the UK's data-protection regulator:

Information Commissioner's Office
Website: ico.org.uk/make-a-complaint

You may contact the ICO at any time, although it will normally be helpful to raise the matter with London Point Ltd first.

18. Children's Information

Our website is intended for use by adults purchasing products for themselves or others.

We do not knowingly collect personal information directly from children where parental or guardian involvement would be legally required.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review and take appropriate action.

19. Third-Party Websites

Our website may contain links to websites or services operated by other organisations.

Those organisations are responsible for their own websites and privacy practices. We recommend reviewing their privacy information before submitting personal information to them.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, services, service providers, business operations or legal obligations.

The latest version will be published on this page with an updated revision date.

Where a change materially affects how we use personal information, we will take reasonable steps to provide an additional notice where required.

21. Contact Us

Questions about this Privacy Policy or the use of your personal information should be sent to:

London Point Ltd
Email: sales@londonpoint.co.uk
Telephone: 020 3916 6120
Mobile: +44 7507 919525
Business hours: Monday to Friday, 9:00 AM to 5:00 PM, UK time